MBA Program

🛎️🛎️ S.C.H.O.L.A.R Method - Your Step by Step Guide to Build a Wildly Profitable Business Online

Introduction to S.C.H.O.L.A.R Method

S ---- Signature Product/Services

C --- Competitor Analysis

H --- Harmonised Brand Identity

O -- Outcome Driven Audience Modelling

L--- Logical Sales Funnel

AR ----> Advertising Strategies and Results Optimisation

1️⃣ Setting up the Meta Ads System

1.1 Facebook Ads Ecosystem: Pre-Requisites For Running Meta Ads

1.2 Business Manager and Business Suite

1.3 How to create the FB page

1.4 How to create the business manager

1.5 How to create an ad account

1.6 How to assign Yourself to ad account

1.7. How to navigate to ads manager via business manager

1.8 Adding a FB page

1.9 How to connect the accounts { FB, IG and Whatsapp }

1.10 Adding people to business manager

2️⃣ Ad Account Structure + Campaign Level Controls

2.1 Ad Account Structure

2.2 Campaign Level - 2 Controls Explanation

2.3 Auction - Decoding the Meta's Ad Algorithm

2.4 Reservation

2.5 Campaign Objectives - Awareness

2.6 Campaign Objectives - Traffic

2.7 Campaign Objectives - Engagement

2.8 Campaign Objectives - Leads, App and Sales

2.9 Special Ad Categories and How You Can Avoid Ad Account Restrictions

3️⃣ Adset and Ad Level Controls

3.1 Adset Controls - Budget and Schedule

3.2 Audience Types - Core Audience - Demographics

3.3 Audience - Interest Based Targeting

3.4 Audience Targeting - Behaviour Based Targeting

3.5 Understanding how to target the audience with Agency Examples (planning)

3.6 What are Custom Audiences

3.7 Custom Audience - All About Pixels and Websites

3.8 Custom Audience - Customer List

3.9 Custom Audience - Meta Sources

3.10 Look-Alike Audience - How to Maximise Reach and Find New Audiences For You

3.11 What are Saved Audiences and Why Are They A Big Saviour

3.12 Advantage+ Placements Vs Manual Placements - Detailed Guide

3.13 You Will Be Shocked - Manual Placement Sizing and Video Length Guide

3.14 Must Watch - Best Way to Find Out Your Audiences - 3 Crazy Tools Hacks

3.15 How Advantage+ Detailed Targeting Transforms Meta's Ad Performance

3.16 Brand Safety and Suitability - Protect Your Business

4️⃣ Lead Generation

4.1 Lead Generation Process - Funnels To Convert More

4.2 Types of Leads - IQL, MQL, SQL

4.3 Cateogies of Leads - 6 Types

4.4 Lead Frameworks to Categorise Them

4.5 Difference Between B2B and B2C Leads

4.6 Lead Generation - Instant Forms Setup

4.7 Lead Generation Using Websites

4.8 Generate High-Quality Leads Using Chatbots

5️⃣ Advanced Retargeting Campaigns - Launch Your Retargeting Funnel

5.1 Retargeting Introduction

5.2 Recall 7:28:60:90

5.3 Funnel 1 - MOFU Audience

5.4 Funnel 2 - BOFU Audience

6️⃣ Creative Lab

6.1 Creative Lab Introduction

6.2 Static Ads Best Practises with Templates

6.3 Creative Research Using Facebook Ads Success Stories

6.4 Agency Work: 20 Best Tips and Tricks for Ad Creatives - ChatGPT and Facebook Ads Library by Sorav

6.5 Agency Work: 20 Best Tips and Tricks for Video Ads by Sorav Jain

6.6 Find More than 4Million+ Ads Under one Roof

6.7 Love Your Competitors: Export Comments from Your Competitor

6.8 Get Unfair Advantage Over Others Using These Ads Libraries

6.9 Ai Based Attention Insights

6.10 Canva Tutorial - How to Create Product Ads

6.11 Canva Tutorial - How to Edit Videos on Canva

6.12 Canva Tutorial - How to Create Static Ads on Canva

6.13 Canva Tutorial - How to Design Carousel Ads on Canva

7️⃣ Testing and Scaling Strategies

7.1 What is testing, scaling and winner

7.2 Budget Optimisations - ABO Vs ACB+

7.3 Scaling Strategies 1 - Vertical Scaling

7.4 Scaling Strategies 2 - Horizontal Scaling

7.5 Scaling Strategies 3- Creative Scaling

7.6 Scaling Strategies 4 - Manual Bidding Strategy

7.7 [IMPORTANT] Two Campaign Method

8️⃣ Media Buying Analysis: Data-Driven Optimisations for Profitable Campaigns

8.1 Data Driven Decisions

8.2 All Important Metrics - Part 1

8.3 All Important Metrics - Part 2

8.4 Customise Columns and Breakdowns

9️⃣ Sales Campaigns

9.1 Sales Campaign - Digital Products

9.2 Pixel Setup + Commerce Manager + Catalog Ads

9.3 Ecom Campaign Setup - Demo_copy

🔟 CTWA - Clicks to Whatsapp Ads

10.1 Three Types of Whatsapp products

10.2 Setup Official API

10.3 Apply for FB Business Verification

10.4 How to enable Start Verification Button

10.5 Complete Process

10.6 Whatsapp Tools in the Market

10.7 All About Templates

10.8 Text Based Templates

10.9 How to get approved faster

10.10 Rich Media Message Approval

10.11 How to Avoid Rejections

10.12 CTWA Meta Ads Campaign Setup

10.13 Chatbot Demo Part 1

10.14 Whatsapp Flows - New Feature Demo

10.15 CTWA Ads - Wati - Conversion Events - Advanced Features

10.16 How to Create a CHATGPT like a ChatBot

Facebook Ads Assignment 1 - Ad copy & Creatives

Facebook Ads Assignment 2 - Run a lead generation campaign